What should led lighting design for retail stores focus on?

What are the techniques of lighting design for retail stores?

The development of online sales has put great pressure on offline sales. In response, retail brands are opening large experience stores, similar to flagship stores, in neighborhoods to get closer to consumers. Usually the area is more than 500 square meters. For this so-called experience store, experts have proposed that “lighting design should reflect” attractive “, “interactive” and “promote buying action”. Can lighting achieve these three goals? What’s the trick? How exactly can it be used? Like clothing retail space?

Samples of Led lighting design for retail stores

Understand how the customer does business first

First of all, all offline retail Spaces are experiential Spaces, which is the value of space. Retail space is one of the most typical commercial Spaces. Since it is a commercial space, we should first pay attention to the “ping effect” of the operator. Simply put, how much rent should we pay per square meter? Generate sales by selling what? How to sell it? This is not a general statement, it is a good commercial lighting design, which needs to pay attention to the vital item.

lighting design for retail stores — KFC

Take KFC as an example: everyone is familiar with it, which is always bright. If measured by a table, the average illumination of KFC dining area is 700-1000lx, what does this mean? Ordinary office work requires 300lx illumination, KFC gives you 2x and 3x increase. Which meaning you don’t do lazy rest here, let you eat and go, we can improve the turnover rate.

Bright KFC, unlike the low color temperature and low illumination environment makes people want to rest. But you usually you don’t know why you will soon get up and leave. In addition to the chairs, lights and music.

For the same reason, Pizza Hut restaurants will belong to the same group. having different positioning with the goal of “creating a warm life field”. If the per capita consumption is different, the atmosphere created will be very different.

lighting design for retail stores— Starbucks

Looking back at Starbucks, you will find low illumination and low color temperature and artistic appearance. And you will at least be willing to stay for a long time to have a chat. But frankly speaking, the chairs of Starbucks are very cunning. Look at the comfy appearance of the large wooden chair on the sofa. In fact, to match the artistic appearance, the height and width of the chair are deliberately staggered to the optimum size, making it uncomfortable for you to sit anywhere. But cafes are not fast food and need this atmosphere to support it.

At Starbucks, they emphasized the need for light environment shaping; Especially light atmosphere management, as well as key lighting equipment.

The entrance sign of the store is the area to build the first impression. Which often becomes the visual focus of people; As for the Starbucks sign, as you can see, it’s mostly green. Therefore, will match the color temperature of 4000K with yellow and white LED lights, so that the sign gives people a fresh feeling.

Why is it yellow and white? Because the interior of the coffee shop will be low color temperature, warm light, this is to harmonize the light of the signs with the lobby space. So as not to be obtrusive. According to the analysis of visual comfort balance, people’s visual perception changes greatly at the moment of color temperature. And the pupil sensation is difficult to adjust, which is easy to cause visual fatigue. Starbucks Entrance sign considers the visual balance of color temperature lighting, can effectively connect with the follow-up space.

Cashier desk: As a communication area between customers and clerks, it involves complicated operations. It needs to satisfy customers’ order and payment, and salesclerks’ making coffee and radio, etc. In addition to equalizing overall lighting intensity, which consideration should also be given to preventing local glare and as too much or too little light can result in poor visibility.

lighting design for retail stores— Clothing store

Take the clothing brand retail store as an example, we must see its positioning is why people to shop, to the diaosi young people to shop or to the rich beautiful women to shop, this is very important.

High-end clothing brand stores most need to render the intellectual cultural heritage of the brand, exquisite clothing shape, \tailored, elegant upper body effect. Therefore, the window should have a plot, the model display should have performance, the hanging board should reflect the texture, show Taiwan should have a story. the fitting room should be spacious, and help the customer quickly into the scene and so on. Because one day let the customer experience in this space perfect, sell eight, nine, ten pieces is enough. So the lighting scheme should put the above feeling, quiet and elegant, just like a museum exhibition. According to the window, like the coffee shop display, the illumination must not be too genera. And strong contrast to have a sense of humor.

In turn, and take Uniqlo as an example, there is a Japanese borrowing word very image – “vendors”. meaning to be cheap, walk quantity, a day to sell thousands of pieces, warehouse must have a large number of display, colorful, stimulate everyone to choose, so lighting to deduce lively, high illumination, high color temperature, average distribution. Please Mr. Xu to supplement.

What will the future of retail store lighting look like?

Faced with the trend of substantial growth of online consumption, most brand physical stores actively carry out O2O business. and offline physical retail stores transform into “exhibition halls”. In the future, stores will become similar to museums. Allowing customers to become tourists to discover, appreciate, learn and experience products.

In the future, with the help of lighting, the store will simulate specific product usage scenarios through lighting + decoration or VR technology. And directly connect the product + application scenarios. For example, if the costume is to attend a banquet, then the whole scene is in banquet mode. And the next scene may be a Japanese street, then the lighting will enter street shooting mode.