What Is The Logic Of Fresh Area Lighting Design

Fresh area lighting plays a vital role in creating a visually pleasing and inviting atmosphere at supermarkets. Lighting systems that are well designed not only improve the appearance of the products, but also the visibility for the customer. This makes it easier to navigate the aisles.. By strategically illuminating fresh produce, meat, and seafood sections, supermarkets can create an ambiance that entices shoppers and boosts sales.

With the change of consumers’ concept of food demand, the proportion of fresh areas in supermarkets has gradually increased, becoming a favorable weapon to attract people and induce sales. In the lighting design, the meat area should pay attention to the freshness of meat; The vegetable and fruit area, as the largest area of supermarket patronage, should focus on displaying rich and attractive colors of vegetables and fruits; The baking area highlights the fragrance and color of the bread; Aquatic area pay attention to the performance of fish tank clean and bright and aquatic freshness and so on.

1-The Relationship Between Lighting And Display

First, analyze the relationship between display and lighting. Then, implement the lighting arrangement. The lighting should be simulated based on the display layout and a reasonable selection of the light source parameters. This is done to display the goods in the best possible condition to encourage people to buy more.

1, according to the form of shelves and display lighting layout, the number of lamps and lanterns is uniform and reasonable, and the commodity lighting effect is the best;

2. The selection of lamp parameters is reasonable, which strongly shows the fresh visual effect of commodity characteristics.

Lighting and display in fresh area of a supermarket play a crucial role in attracting customers, enhancing their shopping experience, and ultimately influencing their purchasing decisions. The right lighting can create a welcoming and inviting atmosphere, while also highlighting the products on display. On the other hand, an inadequate or poorly designed lighting system can make the store appear dull and unappealing to shoppers.

2-The Relationship Between Lighting And Illuminated Objects

The second underlying logic is to analyze the relationship between the illumination and the illuminated object. The best display lighting for different objects is also different. Color rendering index (CRI), color saturation (Rg), color fidelity (Rf) is different, the performance effect of light color on the product is also different, professional knowledge is not started, because Teyoushi lighting has helped you achieve the best solution. Through the nine professional color points, you can present the most beautiful appearance of different categories of goods in the fresh area.

There are two other issues to note:
1, the excessive adornment will affect the customer’s desire to buy, and even cause obvious aversion.

2, the selection of lighting parameters is unreasonable, or excessive rendering, the product will lose the delicious color visual effect.

3-The Relationship Between Lighting And People

The third underlying logic is to analyze the relationship between lighting and people. Supermarket space needs to pay attention to the customer’s sensory and emotional comfort, and an important factor that fresh area lighting has an impact on the comfort of space is glare.

Medical definition of glare refers to the presence of too bright objects in the field of view or there is a very high brightness contrast, so as to cause visual discomfort, or reduce the ability to observe the object and detail of a visual phenomenon.

Based on the analysis of the source of glare, we have two means to reduce spatial glare:
1, in the fresh area lighting design to avoid the direction of the path of the reverse irradiation.

2, choose the light source is not directly exposed lamps, this series track light can reduce glare, as shown below.