Type of space for commercial lighting

How to choose commercial lighting in different Spaces in shopping malls, and how to create a comfortable shopping environment, so as to attract consumers to visit and guide consumption? A few design principles and examples may help shopping malls find the right lighting for their space.

While shopping centers and department stores have different consumer experience positioning and marketing concepts, there are three main parts to space division. This should be clear when designing lighting.

1. Consumption area (shopping, dining, entertainment)

2. Transportation line area (void area, elevator, elevator hall, corridor)

3. Service area (rest area, public toilet)

Commercial lighting – Consumer areas

The consumption area includes shopping, catering, entertainment and other areas. Catering and entertainment are usually considered separately depending on the needs and preferences of tenants. Therefore, this section focuses on the consumption area. This includes all open counters and independent shops. Generally speaking, the lighting of this part is also changed by the characteristics and needs of various brands. Due to lack of brand confirmation at the beginning of design, lighting design is often not included or provides only basic lighting. Each brand then adjusts the overall lighting according to their needs through consultation.

Of course, some open counters will also directly use the existing lighting system, so the lighting design must be able to meet the needs of all goods.

What needs to be reminded here is that due to the diversity of goods sold or introduced in the mall, all the design emphasizes the overall effect as the main axis, and the lighting design emphasizes the planning of the overall lighting system, so as to achieve the consistency of the style of the whole mall. Will not and should not do a separate and personalized design for each counter.

Aside from that, there is a phrase in the lighting industry called “see light without the light”. However, the author believes that sometimes a small amount of the overflow lighting at shopping malls can have a stimulating effect on peoples’ visual experience. Not all lighting fixtures are bad.

Direct exposure to the light source might also be a direct need of design. For example, in an area that is primarily for teens, the cold cathode tubes deliberately exposed by smallpox provides a more direct visual connection. The deliberately shaped “not delicate” feeling will also give the space a more lively feel. These practices are not good or bad, right or wrong, completely depends on the different design positioning. Consumption zones are usually arranged around moving lines. Therefore, the reasonable arrangement of moving lines is very important for shopping malls.

Commercial – traffic line area

The traffic moving line area includes the vacant area, elevator, elevator hall, corridor and so on. As a gathering place of people, the empty area (usually the atrium at all levels in the plane position) not only expresses the style and positioning of the mall, but also carries the important task of connecting the gathering point of vertical traffic line with each space. In addition, this area is usually endowed with the function of raising space and creating a sense of volume. Give customers a more comfortable shopping environment.

Therefore, pick the empty area actually how much is a face, the importance can be imagined.

One of the biggest characteristics of the empty area is that you can see all the conditions of the sky, earth and wall at a glance. The first part is the vertical facade formed by the floor and handrail. Because this part has the function of space plastic, it is also the largest continuous vertical surface of the space at a glance. And light often becomes an important medium to use in this part.

It can bring another interesting sex and visual experience for the space. It should be noted that this part is often connected with the vertical moving line played by the electric escalator, so the coherence between the escalator and this part should be considered at the same time.

Commercial lighting – Service area

Rest areas are divided into open, semi-open and closed Spaces, including rest areas, public toilets and so on. It is mainly used as a function of stopping and resting during shopping, and some also provide children’s games. Generally speaking, the illuminance can be the same as the aisle area, and the illuminance can be moderately reduced so that customers can be more relaxed in this area.

In its early stages, public toilets were used primarily to fulfill the basic functions. However, with the development of commercial buildings, many decorative elements were added to the space. The techniques of light slots, decorative lamps and luminous walls or ceilings were popular. It is no longer the practice of sharing a few downlights between several toilets.

Lighting color itself has strong emotional characteristics, different colors can give people to convey different emotional hints. Therefore, in the combination of lighting design and space art, we should pay special attention to the feelings brought by color psychology, so that the connotation of space art conveyed by it makes the viewer have a deeper resonance.