The Key points of commercial lighting design

Commercial lighting, as its name implies, is the lighting that serves commercial places and has commercial attributes. Therefore, good commercial lighting design should not only meet the basic lighting needs, but also meet the commercial needs of customers. It can attract and guide consumers’ attention and create a comfortable, safe and harmonious shopping atmosphere. Stimulate consumers’ desire to buy, so, what are the key points of commercial space lighting design?

The display of commercial image is divided into two parts, one is the overall attribute of commercial space, the other is the unique attribute of brand image. No matter what kind of commercial space, it will have its own unique attributes. Consider lighting design in catering spaces. There are obvious differences between Chinese and western restaurants. Chinese restaurants should be “decorated” to reflect the “reunion warmth” atmosphere while western restaurants should “candlelight” to emphasize romance. You can easily identify commercial spaces such as coffee shops or milk tea shops from a distance. Therefore, the main purpose and principle of commercial lighting design is to clearly and intuitively show the overall characteristics and features of commercial space.

Effective business image presentation

The second is the display of brand image, different brands have different market positioning, brand attributes and culture. A rational use of lighting can help consumers feel the appeal and brand culture of the product. After entering the space, they will quickly recognize the brand attributes and form a first impression. Uniqlo’s lighting design, for example, is cheap and fast. The LIGHTING DESIGN OF VERSACE SHOULD REFLECT the pursuit of beauty and attraction.

Comfortable base lighting

A good commercial lighting design, the first thing to ensure is good basic lighting. It is necessary to ensure that customers have a comfortable and convenient environmental experience in commercial places. Can effectively show the goods in the mall in front of customers, in order to facilitate customers to pick and identify or appreciate the taste, then what is a good basic lighting.

Basic lighting is not only the lighting illuminance of the environment, but also the presentation of products. Supermarkets, departmental stores, and other places that sell goods, cannot appear on the shelves where the shelf is too high. This results in light shelving, uneven spatial illumination, and different illumination for the lower and upper parts of the shelf. We should also consider the shopping characteristics of the mall. Customers shouldn’t have to bend over to see the goods on the bottom shelf. Keep the entire shelf space at an appropriate level of illumination. Similarly, the horizontal illuminance layout is also consistent. We cannot only consider the key area, but ignore the lighting illuminance of the whole common area.

Finally, in addition to the illumination to meet certain requirements, under specific light source conditions, how to make the color of the commodity, which is an important problem of the performance of the color characteristics of the commodity. It is generally faithful to the color of the commodity, natural and true performance. The light source with higher color rendering index can be used in the design. When the color rendering index of the light source is closer to 100, the color display of the commodity is more real.

Good commercial atmosphere is divided into two parts, one is the construction of the overall environment, the other is the design of key lighting.

Create a good business atmosphere

Ambient lighting in commercial spaces is important because it helps customers retain their business. This is done primarily through both basic and decorative lighting. Lighting can be designed to create a pleasant and comfortable environment for customers. This will allow customers to feel relaxed and at ease. Business environment. Effective lighting design can make customers feel at ease and want to return to the store again. The design of the hotel, for example, without the main lamp, highlights warmth and comfort. The bar, on the other hand, highlights enthusiasm and unrestrained.

In the ambient lighting inside commercial premises, the role of focal lighting is to guide customers. Lighting design in commercial spaces must be comfortable and attractive to customers. Customers are attracted to malls with better lighting. It has been shown that increased sales can be achieved by better lighting. The lighting arrangement for the jewelry, model, and art in the display case is all designed to help customers locate the products they are looking for in the light.

Not only the light effect, but also, color, color temperature, light and shade, shadow, light source position and so on. For example, the shadow generated by the light source on the commodity increases the three-dimensional effect and enhances the light and dark contrast on both sides of the commodity appropriately. Use the light that is illuminated directly above, can let atmosphere more mysterious; The light above the Angle shows the atmosphere is very natural; The rear light can highlight the outline of the product, etc. It looks fresher than if the fresh vegetable section uses green lighting; Meat area can choose red light, appear more ruddy; Bread area can choose warm yellow light, appear more appetitive and so on.

Scientific and efficient lighting collocation

The choice of lamps and lanterns in commercial places is the control of light. Such as the appropriate lamp shading Angle, beam Angle and light distribution curve, these points are also very important. It plays an important role in environmental comfort, highlighting of key products and visual guidance. Use spotlights as key lighting, in the same power, the same projection Angle and distance, it is recommended to choose 24° beam Angle.

This is followed by the control of illumination, glare and secondary spots. When we choose commercial lighting lamps, we should try to choose the lens + reflector light control lamps, which can not only play a beautiful spot, but also get better light efficiency.

The third is the material, temperature resistance, light transmittance and weather resistance of optical devices. From the perspective of lens alone, the mainstream material of commercial lighting fixtures we use at present is PMMA, commonly known as acrylic. Its advantages lie in good plasticity and high light transmittance. 3mm thickness of acrylic lampshade light transmittance can reach more than 93%, and the cost is relatively low, more suitable for commercial lighting, and even the lighting quality requirements are relatively high commercial places.

Finally, it is easy to maintain and efficient. Commercial places are generally open lights for business, with lighting as the main body, and the use of natural light sources is relatively small. Therefore, in the design and selection of lamps, not only the convenience and low cost of maintenance and replacement should be considered. More to consider the process of its operation of energy efficiency, power consumption, to make each beam of light is the most cost-effective light. We recommend the commercial lamps of Kosen Lighting, which are moderate in price and stable and reliable in quality.