Customer’s Experience and Lighting Environment

In a store environment, power and color temperature adjusting of lighting can have a significant impact on the customer’s shopping experience, brand image, and sales more or less.
Why?

People usually tend to be influenced by the whole environment presented. Color temperature is the color of light in lighting, usually measured in Kelvin (K). Shopping malls using different color temperatures in different areas and at different times can help create different atmospheres.

Adjust Power (brightness)

High brightness: suitable for large shopping malls or areas where products need to be highlighted, such as display stands and promotional areas. This environment can enhance the visual appeal of customers and help them better view product details. However, excessive brightness may cause visual fatigue and affect customers’ stay time.
Low brightness: suitable for stores that create a warm atmosphere, such as restaurants, coffee shops, boutiques, etc. Warm, soft light can make customers feel more relaxed, thus extending their stay in the store.

Adjust Color Temperature

Warm light (2700K-3000K): Suitable for homes, restaurants, fashion brands and other places, it can create a comfortable and friendly atmosphere. Warm light is often used to trigger emotional resonance among customers and enhance their desire to buy.

Neutral light (3500K-4500K): Suitable for some product areas that require higher display effects, such as cosmetics, jewelry, etc. Neutral light is neither too cold nor too warm, and can truly show the color and texture of the product.

Cold light (5000K-6500K): Suitable for displaying some high-tech, electronic products, etc. Cold light can make these products appear more refined and modern. At the same time, cold light helps improve visual clarity and is suitable for scenes that require detailed observation.

Matching of Power and Color Temperature

The appropriate combination of power and color temperature can enhance the display effect of the product and the customer’s purchasing experience.

For example, the use of cold light and high brightness in the electronic product display area can highlight its modern and technological feel; while the use of warm light and moderate brightness in the clothing area can help to show the texture of the goods and a warm shopping atmosphere.
In stores, it is generally recommended to adjust the brightness and color temperature of different areas through regional design in order to attract different types of customers and product display needs.

Energy Saving and Environmental Protection

Regulating power is also closely related to energy efficiency. The use of LED lighting with adjustable brightness can not only create different atmospheres, but also reduce the power during periods when excessive brightness is not needed, thereby saving energy and reducing operating costs.

Psychological Effects

Warm color temperatures (such as 2700K-3000K) can induce customers’ sense of comfort and reduce stress, making them suitable for long-stay environments.
Cool color temperatures (such as 5000K-6500K) can improve customers’ attention and alertness, and are suitable for short-term fast shopping experiences, such as electronic goods areas.

Taken together, reasonable adjustment of the lighting power and color temperature in the store not only helps to improve the display effect of products, but also affects customers’ emotions and purchasing decisions.